Current:Home > MyAdidas finally has a plan for its stockpile of Yeezy shoes -ProsperityStream Academy
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-14 21:13:37
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (6)
Related
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Bone-appétit: Some NYC dining establishments cater to both dogs and their owners
- From COVID to mpox to polio: Our 9 most-read 'viral' stories in 2022
- Today’s Climate: September 7, 2010
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- From COVID to mpox to polio: Our 9 most-read 'viral' stories in 2022
- Matthew McConaughey's Son Livingston Looks All Grown Up Meeting NBA Star Draymond Green
- Mary-Kate Olsen Is Ready for a Holiday in the Sun During Rare Public Outing
- What do we know about the mysterious drones reported flying over New Jersey?
- The Mugler H&M Collection Is Here at Last— & It's a Fashion Revolution
Ranking
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- Today’s Climate: August 18, 2010
- A riding student is shot by her Olympian trainer. Will he be found not guilty by reason of insanity?
- Hillary Clinton’s Choice of Kaine as VP Tilts Ticket Toward Political Center
- What to watch: O Jolie night
- Too Hot to Handle's Francesca Farago Shares Plans to Freeze Eggs After Jesse Sullivan Engagement
- Georgia's highest court reinstates ban on abortions after 6 weeks
- Is lecanemab the Alzheimer's drug that will finally make a difference?
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
Why Bling Empire's Kelly Mi Li Didn't Leave Home for a Month After Giving Birth
Exxon’s Climate Fraud Trial Nears Its End: What Does the State Have to Prove to Win?
NYC Mayor Adams faces backlash for move to involuntarily hospitalize homeless people
Sonya Massey's father decries possible release of former deputy charged with her death
Twitter will no longer enforce its COVID misinformation policy
He started protesting about his middle school principal. Now he's taking on Big Oil
Today’s Climate: August 18, 2010